The link with WOSA
The link with Wines of South Africa (WOSA)
| BWI represents the conservation element of the Brand South Africa’s positioning which features the unique biodiversity of the Cape Winelands as its unique selling point. WOSA are developing the marketing aspects of the biodiversity message. For this to be a credible message, it must be underpinned by examples of conservation actions on the ground. Accredited BWI members or champions implement the IPW biodiversity guidelines and are conserving the pristine natural vegetation of the Cape Floral Kingdom for future generations. |
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